The Chime For Change concert was held in London to help raise awareness for women’s rights around the world. A lot of international celebrities attended the event and from India, there were Freida Pinto, Aishwarya Rai Bachchan, who was accompanied by her husband Abhishek Bachchan. This global campaign has been founded by Gucci and its committee is headed by Gucci Creative Director’s Frida Giannini, Salma Hayek Pinault and Beyonce Knowles-Carter.