The failure of one of the most awaited films of 2013 was unexpected by the film’s producers and the audience alike. Since the film’s release, there has been a lot of blind items regarding its tasteless content and cold treatment at the box office. Today, we present to you another blind item by Rajeev Masand on this film and its producers.
Bollywood Blind Item
Cashed Out and Clueless
Word going around in the corridors of a major film studio is that the billionaire industrialist owner of this studio reportedly sent a disapproving text message to the studio head after watching its latest release at a special preview organised for him at his own home. In the message, Mr Moneybags allegedly described the movie as ‘disgusting’, and is believed to have signed off with a sarcastic ‘Good luck’, indicating that he had little faith the studio would make money on the project.
His words may prove to be prophetic after all, given that the film’s dismal box-office collections appear highly unlikely to get anywhere close to the investment that the studio has made in the film. Industry watchers, however, are saying you can’t blame studio execs for gambling on this film. With an A-list star and a proven director at the helm, the film had looked like a sure bet.