Filmfare people have always loved Deepika Padukone. To celebrate her first Hollywood outing, they put her on the cover. It would have been better if they got Vin Diesel on the cover too, but maybe they wanted the attention to be only on Deepu. To celebrate her movie, Deepika has been everywhere in Hollywood, from late night TV shows to the Ellen DeGeneres show. Good for her.
Deepika Padukone on Filmfare