‘Yeh Jawaani Hai Deewani’ will be released in about two weeks and its team is already back on the promotions. I think the promotion strategy is now to start about one week or two week before the film releases as every week, there’s a film coming out. This way, the audience will remember the promotions and might just go watch the film in theatres. This promotion was in Dubai, which is a great hub for Indian films these days. Ranbir Kapoor, Kalki Koechlin and Aditya Roy Kapoor were there to promote the film minus the film’s heroine, Deepika Padukone.
