BlackBerry is doing all it can to ensure that the brand at least manage to secure a place among the youngsters. To ensure this happens, the brand roped in Ranbir Kapoor, who’s this generation’s best actor, to be their brand ambassador. Almost every huge star is a brand ambassador of some mobile brand. The ladies too and I always wonder whether by having a star as the face of your products, does it really work? Do people buy it just because their favourite star is endorsing it? I, for one, don’t!
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